How Finfluencers, Fin-Tech, and FOMO Shape Young Adults' Financial Well-being

Lana Swartz · Maximilian Brichta · Kate Larson

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Upcoming Event
Report Launch Webinar Wednesday, April 1, 2026 · 1:00–2:00 PM EDT · Online (Zoom)
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Young adults are coming of age in a financial environment that is markedly different from that of previous generations: digital, fast-paced, and increasingly shaped by platforms and AI. This webinar will explore five key domains transforming young people's financial lives: the hustle economy, finfluencers, online financial communities, new forms of credit and lending, and high-risk retail investing and gambling. Together, these trends reveal the emergence of a participatory, yet precarious ecosystem in which financial products are woven into everyday digital culture and economic decisions blur with entertainment and identity.

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